Vicky Tomasek is the UX & Design Director at Facephi, where she leads the experience strategy, product design, and corporate design, driving initiatives that connect business, technology, and user needs to create innovative and scalable digital products.
With over 15 years of experience in digital design and leading multidisciplinary teams, she has developed and evolved experiences for complex technology environments, working closely with product, engineering, marketing, and business teams to transform strategic challenges into human-centered solutions.
Her approach combines Design Strategy, User Experience, Customer Experience, and innovation, promoting design as a discipline capable of generating business impact, accelerating product adoption, and strengthening the relationship between organizations and their users.
At Facephi, she leads the evolution of product experience and the maturity of design across the organization, driving initiatives related to strategic design, design systems, accessibility, artificial intelligence applied to design, and customer experience in digital identity and biometric solutions.
She writes about user experience, design leadership, digital transformation, artificial intelligence, and the trends redefining how people interact with technology in highly regulated sectors such as banking, financial services, and digital identity.
