Alicante, January 2026. Representatives from the Aspar Team visited Facephi’s facilities in Alicante last Tuesday, 27 January, to further strengthen the strategic partnership that brings both organisations together. During the visit, members of the motorsport team’s management were able to experience Facephi’s technological capabilities first-hand through a product demonstration, as well as explore ongoing projects developed by departments such as R&D.
The meeting highlighted how two seemingly different sectors, digital security and professional motorcycle racing, share common ground where innovation, precision and real-time data analysis thrive.
During their time at the technology company’s headquarters, the Aspar Team attended a live product demonstration using one of Facephi’s solutions, observed the training of its artificial intelligence models, and learned how engineers work on fraud detection and prevention, even before incidents occur.
A meeting of two engineering worlds
Since Facephi became the official sponsor of the Aspar Team for the 2026 season in the Moto2, Moto3, Moto3 Junior and Moto4 European Cup categories, a clear affinity has emerged between the two organisations that goes far beyond a simple commercial agreement.
“For us, being part of this team is an opportunity to unite our technological vocation with engineering and talent. Today we are here as engineers talking to engineers. Even though we work in different fields, technology and mechanics, our process is exactly the same: test, improve, innovate… and start again,” explained Javier Mira, CEO of Facephi, while welcoming the Aspar Team to the company’s facilities.
At Facephi, a key part of daily work involves reading and analysing complex signals. Every algorithm developed is designed to protect digital interactions by learning from data behaviour and patterns.
In professional motorcycle racing, telemetry is the science of extracting intelligence from movement. Just as Facephi identifies anomalous patterns in digital behaviour to detect fraud, the Aspar Team analyses data patterns from bike and rider to optimise performance. Both organisations operate under the same principle: data never lies, and those who interpret it best, win.
“For the Aspar Team, having the support of a technology company like Facephi is a natural step in our constant pursuit of performance, precision and innovation. This agreement allows us to grow together: they from their expertise in the digital world, and us from the track, where engineering becomes speed and results,” said Jorge Martínez, CEO of the Aspar Team.
In different ways, both organisations are answering the same question: how do we go further? How do we do even better what we already do well?
A commitment to talent
This commitment to talent also extends beyond the racetrack. Ídolos, recently released, incorporates the Aspar Team into its narrative and highlights the technical and human demands of professional motorcycle racing—an approach closely aligned with Facephi’s philosophy of continuous innovation, precision and trust as drivers of progress in critical environments.
Premiered this January and starring Ana Mena and Óscar Casas, the series portrays the passion, sacrifice and determination of those striving for excellence in the world of motorcycle racing.
The Aspar Team’s facilities, where these stories unfold day after day, are the perfect setting to showcase this constant pursuit of innovation and improvement, where talent and technology play a central role.
Talent is a defining differentiator, not only for retention, but also for driving growth and development in both organisations.