We are pleased to announce the appointment of Mariona Campmany as our new Chief Marketing Officer (CMO). This strategic decision comes at a crucial moment as we seek to accelerate growth in key markets and reinforce our position as a global leader in digital identity solutions.
With over 15 years’ experience specialising in digital transformation and strategic marketing in the B2B SaaS sector, Mariona brings extensive knowledge of the biometrics and identity ecosystem. She previously served as CMO at ICAR, a company she led until its acquisition by Mitek in 2017, after which she headed marketing for EMEA and LATAM, driving international expansion. She has also held the position of CMO at Veridas and was a member of the Executive Committee at Zinklar, a technology scale-up where she directed the global go-to-market strategy.
“Mariona’s appointment comes at a decisive moment in our growth and international expansion strategy. Her vision and extensive experience will help us strengthen our team and engage effectively with clients and stakeholders. Having her talent on board is a significant advantage for Facephi and, we are confident, will be key to driving our marketing efforts and improving the positioning of our digital identity verification solutions in new markets and with new audiences,” said Javier Mira, CEO of Facephi.
Mariona Campmany added: “Joining Facephi means returning to a sector I know well, which is undergoing a full transformation. My goal is for marketing to be a genuine business driver: aligning sales, product, and market within an integrated framework and applying ABM methodologies to accelerate international growth. Beyond demand generation, we aim to highlight the importance of digital identity as a pillar of trust, security, and inclusion in people’s lives.”
This move follows the appointment in July of Carlos Falero as Chief Technology Officer (CTO), aimed at advancing Facephi’s technological reputation and quality with a customer-centric approach.
These developments mark a key milestone in Facephi’s strategic plan and reflect its new status as a growth-focused company. Alongside a significant portfolio of solutions, the company has also expanded into new business verticals beyond the financial sector, including transport, gaming, telecommunications, and healthcare.
In this context, Mariona Campmany’s appointment marks the beginning of a new phase for Facephi, focused on accelerating international growth, diversifying its presence across strategic sectors, and consolidating its position as a global benchmark in digital identity and fraud prevention.